PLAY for your life stops – My Jorley and continue
Play for your life! That was the vision of in 2001. Since then developed valuable communication games, animated films and creative interventions to improve sexual and reproductive health and rights. But how to continue and how to shape the future? From discussions, it emerged that a foundation as structure is not necessary for the development of new products and that a form like ‘social entrepreneurship’ is more contemporary. Last year, during the board meeting of 22 January, the decision was made to stop as organization, which has been implemented on 1 January 2019. The activities of the stop here.

However, 2 important products of; the games My Jorley and YOLO will be continued and we will gladly refer you to the websites:

We thank everyone: the founders, the many creative people and users and all those who have made a contribution, good advice, guidance and/or commitment to the development of the many games, animated and training films, symposiums, general support etc. etc. It was a special time.

The was founded in 2001 by Marleen Engbersen and Karin van Paassen. During these years they developed, in close cooperation with many others, prevention-games, animated films & trainings. All these products were used to improve the sexual and reproductive health and rights of people(SRHR). The goal of is a world in which sexual and reproductive health and rights are guaranteed for everyone, especially for young people. realized this in an innovative and creative way by giving people tools and training so they could challenge themselves and improve their situation!

Examples of the products they developed: LOVE.check, FAMILY.matters and the STOP.ebola game. These are memory games consisting of visual material that was tailored to their local culture.The animated film ‘The Story of BOBO’ was used to explain HIV and the effects of HIV medication. In addition to the games, animated films and training projects, the also organized symposiums; Culture Cures & Kills.Since 2001 more than 80,000 games (hard copies) and animated films have been distributed in countries in Asia and Africa, but also in the Netherlands, Suriname, Eastern Europe and Russia.

The experiences with the edutainment tools were always very positive. The products are experienced as strong in their simplicity and with a high degree of effectiveness and a good and contemporary ‘tone of voice’.In developing the many products, worked closely together with local advisers such as anthropologists, sexologists, designers and photographers and many project partners from international government organizations such as Cordaid, UNICEF, ICCO, PLAN, Path, Glaxo Smith Kline and Virgin Unite, the charity arm of Sir Richard Branson and the Dutch Ministry of Foreign Affairs.

With a lot of dedication, involvement and commitment from many people, the creative and relevant games and films were made with great impact for the target groups. Edutainment is still in its infancy and there seems to be plenty of opportunities for My Jorley and YOLO to make a difference. develops games, animations, films and trainings on Sexual and Reproductive Health and Rights (SRHR). Our methodology and products are educational and stimulate conversations on sexuality and healthy behavior. Through the playful use of our materials, they learn to discuss these sensitive issues. finds it crucial that children and adolescents have proper access to correct information and learn to communicate about sexuality, even before they become sexual active themselves.

With our games, animations and film projects, provides the instruments to enable people to contribute to their personal sexual health.

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NEW My Jorley game


In 2016, in collaboration with Leti Arts?(Accra, Ghana) developed the first chapter and demo for the video game My Jorley. In this animated smartphone?game, Ghanaian adolescents are challenged to practice with different choices on sexual health?and to complete exciting mini-games.

Download My Jorley for free on?Google Playstore!

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1 year ago

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